Outfit7 and Peyo Company have joined forces to bring the Smurfs to Talking Tom & Friends: World. Available now, the collaboration introduces a dedicated Smurfs experience within Outfit7’s mobile sandbox game for kids.
The collaboration brings the world of the Smurfs into Talking Tom & Friends: World through a dedicated in-game experience inspired by the franchise’s iconic characters, locations, and values. Kids can explore a Smurfs-themed scene, meet familiar faces including Papa Smurf and Smurfette, unlock themed outfits and accessories, and discover activities inspired by the Smurfs’ world. As Outfit7’s first game created specifically for kids, Talking Tom & Friends: World provides a natural home for the Smurfs, combining imaginative play, self-expression, and exploration.
Bringing shared values to life
The Smurfs have entertained audiences across generations through stories built around friendship, teamwork, and adventure. While the franchise continues to resonate with families around the world, it remains popular among kids, making Talking Tom & Friends: World a natural home for the collaboration. As Outfit7’s first game created specifically for kids, the game provides a new way for children to engage with familiar Smurfs characters through creativity, exploration, and play.
Tadeja Irmančnik, Brand Partnerships Lead at Outfit7 (Ekipa2 subsidiary), said:
“Many of us grew up with the Smurfs, which is part of what makes this collaboration so special. The Smurfs are one of those rare brands that have successfully connected with multiple generations without losing what made them special in the first place. That’s a big reason why we were excited about this partnership! Through Talking Tom & Friends: World, we’re able to bring those characters into a new type of experience and give kids another way to discover and interact with the world of the Smurfs.”
Fabienne Gilles, CCO Licensing at Peyo Company, adds: “We are excited to bring our beloved little Smurfs into Talking Tom & Friends: World through this new partnership with the talented team at Outfit7. I’m sure kids and parents alike will love discovering this fun new collaboration and playing together with the Smurfs, Talking Tom, and his friends.“
A growing portfolio of collaborations
The Smurfs collaboration joins a growing portfolio of partnerships across the Talking Tom & Friends franchise, including Barbie and Miraculous. As Talking Tom & Friends continues to grow through products tailored to different audiences, the Smurfs bring the ability to resonate across generations. Together, they demonstrate how enduring characters can continue finding new ways to connect with audiences, whether through games created specifically for kids or products with broader appeal.
Starting today, the magic of the Smurfs becomes part of Talking Tom & Friends: World. Download the game here.
