MIA | Mercato Internazionale Audiovisivo, promoted by ANICA (Italian Association of Film, Audiovisual and Digital Industries), chaired by Alessandro Usai, and APA (Italian Audiovisual Producers Association), chaired by Chiara Sbarigia, under the direction of Gaia Tridente, has unveiled its first lineup of international guests and key strategic initiatives for its 2026 edition.
This year, the market introduces an expanded urban footprint transforming Rome’s historic Via Veneto and Piazza Barberini into an integrated industry hub, connecting content creation, investment, and cross-sector innovation.
Animation Next & Industry Hubs
A key focus for animation professionals, Hotel Sina Bernini Bristol in Piazza Barberini solidifies its role as MIA’s dedicated animation and youth content epicenter. The venue will host specialized programs, including the newly introduced Animation Next initiative and a targeted Gap Financing framework designed to support late-stage animated features and series.
The hotel will also serve as the main venue for closed-door B2B sessions, advisory meetings, and specialized panels addressing production pipelines, coproduction models, and IP commercialization in the global animation landscape.
Keynote Speakers & Fireside Chats
MIA 2026’s headline conference track will feature exclusive fireside chats with high-profile international executives and creative leadership, including:
- Marco Bassetti, CEO of Banijay Entertainment
- Edward Berger, Oscar-winning director and producer (Conclave, All Quiet on the Western Front)
- Anna Marsh, Deputy CEO of CANAL+, CEO of STUDIOCANAL, and Chief Content Officer of CANAL+
- Jane Tranter, CEO & Co-Founder of Bad Wolf (Industry, Succession, The Other Bennet Sister)
Financial Tools & The European Investment Hub
Held at the market’s institutional headquarters in Palazzo Barberini, MIA will debut the European Investment Hub. This new platform aims to bring together European institutions, public and private funds, banking entities, and private equity investors to explore new financing models for the audiovisual sector.
Among the featured speakers is Raj Singh, Co-Founder and CEO of Media Capital Technologies (MCT). Additionally, ANICA will present its latest study on evolving film consumption trends, while APA will unveil its annual audiovisual industry report.
Expanded Urban Venues & Satellite Activity
The 2026 venue mapping redistributes market operations across key sites along Via Veneto:
- Hotel Westin Excelsior (Film & Drama Hub): Hosting pitching forums, project showcases, and sales/buyer networking.
- InterContinental Rome Ambasciatori Palace (Doc Hub): Serving as the central point for non-fiction content and documentary networking.
- Grand Hotel Palace: Dedicated to private B2B meetings, training labs, and partner discussions.
- Spaces Via Veneto: Focusing on talent development, emerging filmmakers (including the Unbox initiative in partnership with Alice nella Città), and IP incubation.
- W Rome (“CASA MIA”): Serving as the official daily networking venue for international delegates.
MIA 2026 is organized with the support of the Italian Ministry of Foreign Affairs and International Cooperation, ICE Agency, Creative Europe MEDIA, the Ministry of Culture, Rome Lazio Film Commission, and the Lazio Region, in collaboration with Roma Capitale and under the patronage of Eurimages.
