WildBrain Media Solutions has announced a direct advertising sales partnership with Miraculous Corp, the entertainment powerhouse behind Miraculous: Tales of Ladybug & Cat Noir, and the globally beloved Miraculous® franchise. Under the agreement, WildBrain Media Solutions will hold exclusive direct ad-sales rights for Miraculous Corp’s IP, including flagship property Miraculous: Tales of Ladybug & Cat Noir, giving advertisers access to a franchise distributed in more than 150 territories by Mediawan Kids & Family.
For advertisers, the deal adds another major franchise to the WildBrain Network, which already spans more than 1,000 owned and curated kids and family channels across YouTube, FAST and AVOD and carries WildBrain’s own Teletubbies, Strawberry Shortcake, Inspector Gadget, Yo Gabba Gabba! and Degrassi, plus brands from Spin Master and more than 100 other high-quality third-party brands. Miraculous® brings significant additional scale to that offering, with 53 million YouTube subscribers, more than 55 billion lifetime views and an average of 900 million views per month, up 30% year over year. Across 50+ official channels in 44+ languages, the franchise is adding a new subscriber approximately every four seconds worldwide. It also widens access to even more publisher-direct inventory sold through WildBrain Media Solutions, inside a CARU-certified, COPPA-compliant network.
The addition also underscores the WildBrain Network’s reach across the full family audience. The WildBrain Network’s combined portfolio delivers advertisers scale across all demographic ages, from preschool to six-plus to pre-teens, something other kids’ publishers struggle with.
Emma Witkowski, VP, WildBrain Media Solutions:
WE ARE THRILLED TO EXPAND OUR RELATIONSHIP WITH MIRACULOUS CORP AND BRING THE ADVENTURES OF MARINETTE AND ADRIEN INTO THE WILDBRAIN NETWORK. FOR ADVERTISERS, THIS ISN’T JUST A NEW TITLE ON THE ROSTER; IT’S FURTHER PROOF THAT THE WILDBRAIN NETWORK IS WHERE THE INDUSTRY’S MOST TRUSTED, MOST IN-DEMAND KIDS AND FAMILY IP LIVES, AND THE ONLY PLACE TO BUY DIRECTLY AGAINST ALL OF IT IN ONE ECOSYSTEM.
Maria Doolan, Head of Content Partnerships and Distribution, Miraculous Corp:
“As miraculous continues to expand globally, we see significant opportunity to create new ways for leading brands to connect with our audience. Wildbrain media solutions brings the relationships, scale and deep expertise in kids and family entertainment needed to unlock that opportunity. Their ability to bring premium advertisers together with world-class ip in trusted, brand-safe environments makes them an ideal partner to help us grow the commercial potential of miraculous while staying true to the franchise and its fans.”
The Miraculous® universe continues to expand as one of the world’s leading kids’ entertainment franchises. Miraculous: Tales of Ladybug & Chat Noir is currently in its sixth season, with season seven launching late 2026. Building on the brand’s global momentum, Miraculous Chibi (52 x 3’) debuted in November 2025, while the highly anticipated spin-off series Miraculous Stellar Force™ (26 x 22’) is currently in production, further extending the franchise’s storytelling universe for fans around the world.
