Three world-first projects reveal. One legendary producer. And the case for a new model to finance, own and build original anime – starting with the fan.
KASAGI LABO proposes a new production model that challenges how Japanese anime reaches international markets: fan-first, data-driven and designed to attract global investment at the development stage.
Masao Maruyama (founder of Madhouse and MAPPA), Tony S. Izumi (CPO of KASAGI LABO), and Moderator Jerome Mazandarani (Manga Ent/Cannon Busters) discuss KASAGI LABO’s approach through its fan engagement platform AnimeOshi, alongside updates on Living in a World Without Magic, the short film with 6M+ global views now heading to theatrical and exclusive reveals of upcoming projects.










