As part of the latest edition of Annecy, the Nordisk Film & TV Fond dedicates a new episode of its Nordic Film Talks series to animation, bringing together two of the most active professionals in the Nordic animation landscape: Swedish director Linda Hambäck and Norwegian producer Tonje Skar Reiersen.
During the conversation, the two guests reflect on the evolution of animation in recent years, sharing insights drawn from their experience in creative development, production and international distribution. The discussion explores topics ranging from original storytelling to the challenges currently facing the industry, while also addressing the growing role of new technologies and AI in production processes.
Particular attention is given to the value of authorship and the need to preserve artistic identities in an increasingly competitive market: while acknowledging the opportunities offered by emerging technological tools, Hambäck and Reiersen emphasize the importance of human creativity as a key element in developing works capable of standing out and connecting with audiences.
Drawing on different professional experiences and backgrounds, Hambäck and Reiersen provide a reflection on the current state of international animation, bringing together creative and production perspectives in a discussion that fits perfectly within the context of Annecy, long recognized as a key meeting point for the global animation industry.
