Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, announces a series of licensing agreements for Totally Spies!, further expanding the brand’s growing consumer products programme across apparel, jewellery and publishing.
Strengthening the property’s fashion offering, Oceanus will develop a new apparel range inspired by the iconic franchise, while Subtle Screenz, the independent online apparel and streetwear brand, will launch a fandom-inspired collection which will be launching across North America.
Further broadening the brand’s fashion and lifestyle presence, July Child will introduce a Totally Spies!-inspired jewellery collection available for fans later this year, and Spanish jewellery brand Marta Fontanals is set to launch a new collection, reaching fans worldwide. The publishing category also continues to grow with Hachette Heroes adding two further Totally Spies! titles next spring, building on the success of the previously released adult colouring book.
Roubina Tchoboian, Head of Global Licensing, Banijay Kids & Family:
These latest agreements align with our wider strategy to harness the incredible momentum of the Totally Spies! fandom and bring the franchise to life across key consumer products categories. Serving both long-time fans and a new generation, these partnerships reflect the brand’s broad appeal and demonstrate the many ways fans can celebrate their love for the Spies.
2026 marks the 25th anniversary of Totally Spies!. First launching in 2001, the franchise captured a generation of fans with its distinctive style, action-packed storytelling and strong female leads. Produced by Zodiak Kids & Family France (part of Banijay Kids & Family), the iconic series returned in 2024 with a seventh season following an 11-year hiatus, introducing Sam, Clover, and Alex to a new generation of viewers. An eighth season, in collaboration with Gulli and Warner Bros. Discovery EMEA, has been confirmed.
Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids’ brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.
