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KASAGI LABO: A New Fan-Driven Model for Original Anime

KASAGI LABO disrupts the traditional anime industry with a fan-first, data-driven production model at the Annecy MIFA Market.

Editorial Team by Editorial Team
11 June 2026
in Events, Highlights
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KASAGI LABO A New Fan-Driven Model for Original Anime
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Three world-first projects reveal. One legendary producer. And the case for a new model to finance, own and build original anime – starting with the fan.

KASAGI LABO proposes a new production model that challenges how Japanese anime reaches international markets: fan-first, data-driven and designed to attract global investment at the development stage.

Masao Maruyama (founder of Madhouse and MAPPA), Tony S. Izumi (CPO of KASAGI LABO), and Moderator Jerome Mazandarani (Manga Ent/Cannon Busters) discuss KASAGI LABO’s approach through its fan engagement platform AnimeOshi, alongside updates on Living in a World Without Magic, the short film with 6M+ global views now heading to theatrical and exclusive reveals of upcoming projects.

Tags: AnimeOshiAnimeProductionJeromeMazandaraniKasagiLaboMasaoMaruyamaMIFA2026OriginalAnimeTonySIzumi
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